What does sales frequency refer to?

Sales frequency refers to the number of times sales occur within a specified period or under certain conditions, such as within a specific price bracket. This metric is important in understanding consumer behavior and market trends, as it helps businesses identify how often their products are being sold at different price points. By analyzing sales frequency, marketers can gain insights into pricing strategies, demand fluctuations, and optimal pricing margins, enabling them to make informed decisions to increase sales volume and maximize revenue.

The other options do not accurately capture the meaning of sales frequency. For example, while the average price of sold goods relates to pricing strategies, it does not provide information about how often those sales happen. Similarly, the total quantity of goods sold measures volume but not the repetition of sales over time or price ranges. Lastly, discounts for bulk purchases pertain to pricing incentives rather than the occurrence of sales events, which further differentiates them from the concept of sales frequency.