What is a common outcome of calculating sales frequency?

Calculating sales frequency is primarily concerned with quantifying how often sales occur within a specific price range. This metric is crucial for understanding the performance of products, especially in relation to different pricing tiers. By assessing sales frequency, marketers can identify trends, understand consumer behavior in relation to pricing, and determine which price points generate the most sales activity. This information is invaluable for pricing strategies and promotional campaigns, as it allows businesses to tailor their approach based on observed sales patterns.

The other options focus on different aspects of sales analysis—average purchase amounts looks at the monetary value of transactions, total quantity sold evaluates overall product movement regardless of pricing nuances, and average discount rates pertain to the reduction of price during promotions. While these elements are important in understanding sales dynamics, they do not directly address the specific outcome of assessing the frequency with which sales happen in given price ranges.