What is the method used for pricing items grouped together, known as?

The method referred to when pricing items grouped together is known as package pricing. This approach involves offering multiple products or services as a single combined offer, often at a reduced total price compared to purchasing each item individually. Package pricing is effective as it can encourage customers to purchase more items than they might have originally considered, leading to a perceived value that enhances the attractiveness of the offer.

This pricing strategy is commonly seen in various retail environments where complementary products are bundled together, such as in food (snack combos), cosmetics (gift sets), or technology (bundled software). The primary goal is to increase sales volume and improve customer satisfaction by providing a convenient solution that meets their needs holistically.

In contrast, unit pricing refers to the cost of a single unit of a product, typically used to help consumers compare prices between similar items. A quantity discount is a pricing strategy that reduces the price for purchasing items in larger quantities, incentivizing bulk purchases. Sales frequency is not a pricing strategy but rather refers to how often certain sales occur within a specific time frame. Therefore, the emphasis on grouping items for pricing distinctly aligns with package pricing.