What is the term for illumination that directly shines on an object?

The term for illumination that directly shines on an object is known as direct lighting. This type of lighting provides bright, focused illumination that typically highlights specific areas or objects, making it ideal for tasks or displays where clarity and visibility are essential. Direct lighting can enhance the aesthetics of a space by drawing attention to particular features, such as artwork, signage, or product displays in a retail environment.

In contrast, reflected lighting involves light that bounces off surfaces before illuminating an object, which can create a softer effect. Indirect lighting refers to illumination that does not shine directly on objects but rather fills a space with light that has been diffused or scattered. Dimmable lighting refers to fixtures that allow the intensity of the light to be adjusted, but it does not specifically define the direct interaction of light with an object. Understanding these different types of lighting can assist in creating effective marketing and merchandising strategies within various environments.