What pricing method involves pricing each unit of goods and services separately?

The correct answer is itemization, which refers to the practice of pricing each individual unit of goods or services separately. This method allows consumers to see the specific cost associated with each item, promoting transparency in pricing. Itemization can be particularly useful in scenarios where customers purchase multiple items, as it clearly delineates the cost per item, helping them understand what they are paying for.

For instance, in a restaurant menu that itemizes the cost of each dish rather than providing a bundled price for a meal, customers can see the individual prices and choose based on their budget or preferences. This method contrasts with bundling, where items are sold as a package at a fixed price, often making it difficult for consumers to assess the individual value of each component.

Unit pricing, while related, specifically refers to the practice of expressing the price per unit of measurement (e.g., price per ounce or price per pound), making it easier for consumers to compare prices between products. Fixed pricing sets a consistent price for goods or services over time, often without regard to individual itemization.