What term describes the act of promoting and selling products or services in a retail environment?

The term that describes the act of promoting and selling products or services in a retail environment is merchandising. This involves a variety of activities including the selection and presentation of products, the way they are displayed, and how they are marketed within the store to encourage sales. Merchandising aims to create an appealing shopping experience that attracts customers and encourages them to make purchases. It encompasses everything from visual displays to pricing strategies and seasonal promotions, all designed to maximize sales in a retail setting.

While retail strategy refers to the overarching plan a retailer employs to attract and retain customers, and advertising involves publicizing products through various media, they do not specifically focus on the in-store activities associated with directly promoting and selling items. Product placement typically refers to the strategic placement of products in media, such as films or television, rather than in a physical retail space. Therefore, merchandising is the most accurate term for the act of promoting and selling in a retail environment.