Which pricing method uses a single dollar amount for a group or bundle of goods and/or services?

The pricing method that utilizes a single dollar amount for a group or bundle of goods and/or services is known as package pricing. This strategy allows customers to purchase multiple items together for a combined price, often providing a discount compared to buying each item individually. Package pricing is particularly effective in encouraging customers to buy more items, enhancing perceived value, and simplifying the purchasing process. It is commonly seen in industries such as fast food, travel, and retail, where bundled offers are appealing to consumers looking for convenience and savings.

The other methods mentioned do not operate in the same way. Unit pricing typically refers to the cost per single unit of an item, making it easier to compare prices of similar products. Price quotation involves estimating or stating a price that may vary based on factors such as negotiations or specific customer requirements, rather than fixing a set price for a bundle. Markup relates to the increase applied to the cost price of goods in order to determine the selling price but does not imply the bundling of multiple goods into one set price.